Insights & Innovation
Our Digital Communication Blogs have been supporting businesses with their campaign needs for over two decades.
Explore a wide range of communications resources designed to support your campaign engagement and messaging strategy.
From expert insights and practical guides to templates and case studies, find everything you need to communicate more effectively across your organisation.
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- darren@newzapp.com
What “Exclude-Prefetch-Activity” Actually Means
Microsoft 365 and Outlook security scanning can inflate email open and click data. This guide explains exclude-prefetch-activity, how corporate environments distort engagement metrics, and what internal communications teams must understand to provide accurate, credible insight to leadership....
- darren@newzapp.com
How Customer Feedback Helped Deliver Our Highest Ever NPS Score
In Q1 2026, NewZapp achieved its highest NPS score ever, reaching 70 following back-to-back quarterly improvements. But the most important part of this story is not the number itself. It is how we got there....
- poppy@newzapp.com
The Last Mile Problem in NHS Internal Communications: Reaching Frontline Clinicians Reliably
This article explores the ‘last mile’ problem in NHS internal communications and how organisations can ensure reliable delivery to frontline clinicians....
- poppy@newzapp.com
What Great Internal Comms Looks Like in 2026: 10 Questions, 5 Priorities, 3 Metrics That Matter
Discover 10 audit questions, 5 priorities, and 3 metrics that define effective internal communications in 2026—plus how to measure real impact....
- poppy@newzapp.com
Closing the Gap: How Accessible Communication Improves Safeguarding in FE Colleges
Accessible communication is critical to safeguarding in further education. This practical guide explores six common communication failures in FE colleges and how to fix them using clear, inclusive, and measurable strategies....
- poppy@newzapp.com
A Better NewZapp Interface Designed Around How You Work
NewZapp has introduced a simplified interface designed around how users actually work. The new side navigation, collapsible menu and performance upgrades make the platform easier to navigate, faster to use and better suited to modern communication workflows....
- poppy@newzapp.com
Public Sector Communications: Stop Measuring Reach, Start Measuring Relevance
Move beyond open rates. Learn how research-backed relevance metrics improve trust, engagement and impact in public sector communications....
- poppy@newzapp.com
How we use NPS feedback to improve your reporting, insight and overall experience
- poppy@newzapp.com
The Risks Internal Comms Teams Carry — Whether They’re Acknowledged or Not
As internal comms plans and budgets are signed off, many teams carry hidden governance and compliance risks. This article explores why internal communications risk is increasing — and how a practical risk matrix can help teams surface and manage it early....
- poppy@newzapp.com
NHS Internal Comms in 2026: What ‘Reliable Reach’ Really Means
In 2026, NHS internal communications must go beyond message delivery. This blog explores what ‘reliable reach’ really means—from secure platforms and inclusive design to case study impact and AI-enhanced messaging—offering practical insight for comms leaders shaping the future of NHS workforce engagement....
- poppy@newzapp.com
Budget 2025 and the NHS: Can Internal Comms Carry the Weight of Reform?
Budget 2025 wasn’t billed as a health budget. Yet for people working inside the NHS, its mix of tight funding, new Neighbourhood Health Centres and a push for digital productivity will define the next decade. This piece explores what that feels like on the ground – and why internal comms is now a frontline discipline....
- poppy@newzapp.com
The Collaboration Clutter Crisis: Why Slack and Microsoft Teams Are Failing Internal Communications
Internal communication has become lost in the noise of tools like Slack and Microsoft Teams, where important updates compete with chat, notifications and channel clutter. While these platforms excel at quick collaboration, they’re not designed for delivering messages that need attention, comprehension or action. As a result, critical updates get buried, employees miss information, and organisations face widening gaps in alignment and engagement — especially among frontline or non-desk staff who may not use these...
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Microsoft 365 and Outlook security scanning can inflate email open and click data. This guide explains exclude-prefetch-activity, how corporate environments distort engagement metrics, and what internal communications teams must understand to provide accurate, credible insight to leadership.
In Q1 2026, NewZapp achieved its highest NPS score ever, reaching 70 following back-to-back quarterly improvements. But the most important part of this story is not the number itself. It is how we got there.
This article explores the ‘last mile’ problem in NHS internal communications and how organisations can ensure reliable delivery to frontline clinicians.
Discover 10 audit questions, 5 priorities, and 3 metrics that define effective internal communications in 2026—plus how to measure real impact.
Accessible communication is critical to safeguarding in further education. This practical guide explores six common communication failures in FE colleges and how to fix them using clear, inclusive, and measurable strategies.
NewZapp has introduced a simplified interface designed around how users actually work. The new side navigation, collapsible menu and performance upgrades make the platform easier to navigate, faster to use and better suited to modern communication workflows.
NewZapp Internal Communications Blog
Constantly developed and evolved over the last 25 years, NewZapp delivers award winning internal communications for Public and Private organisations.
We love what we do but our passion isn’t just the software, it’s the way our software can transform experiences and engagement. Our dedicated UK based customer success team are driven by your success. If we deliver increased employee engagement through internal communications we know we’re achieving our goals.
An internal communications platform you can trust, our UK based servers and ISO 27001 certification provide you best in class data security and compliance. NewZapp enables you to use your time and resources more efficiently and effectively to focus on messaging and engagement.