Public Sector Communications: Stop Measuring Reach, Start Measuring Relevance
Move beyond open rates. Learn how research-backed relevance metrics improve trust, engagement and impact in public sector communications.
How we use NPS feedback to improve your reporting, insight and overall experience
When we ask customers to complete our Net Promoter Score (NPS) survey, we’re not chasing a number. We’re asking a simple question to support a much bigger goal: understanding how NewZapp is performing in the moments that matter most, and using that insight to make the platform and service easier, clearer and more effective. This […]
The Risks Internal Comms Teams Carry — Whether They’re Acknowledged or Not
As internal comms plans and budgets are signed off, many teams carry hidden governance and compliance risks. This article explores why internal communications risk is increasing — and how a practical risk matrix can help teams surface and manage it early.
NHS Internal Comms in 2026: What ‘Reliable Reach’ Really Means
In 2026, NHS internal communications must go beyond message delivery. This blog explores what ‘reliable reach’ really means—from secure platforms and inclusive design to case study impact and AI-enhanced messaging—offering practical insight for comms leaders shaping the future of NHS workforce engagement.
Budget 2025 and the NHS: Can Internal Comms Carry the Weight of Reform?
Budget 2025 wasn’t billed as a health budget. Yet for people working inside the NHS, its mix of tight funding, new Neighbourhood Health Centres and a push for digital productivity will define the next decade. This piece explores what that feels like on the ground – and why internal comms is now a frontline discipline.
The Collaboration Clutter Crisis: Why Slack and Microsoft Teams Are Failing Internal Communications
Internal communication has become lost in the noise of tools like Slack and Microsoft Teams, where important updates compete with chat, notifications and channel clutter. While these platforms excel at quick collaboration, they’re not designed for delivering messages that need attention, comprehension or action. As a result, critical updates get buried, employees miss information, and organisations face widening gaps in alignment and engagement — especially among frontline or non-desk staff who may not use these tools at all.
The Culture Chameleon: Why Colour-Changing Organisations Eventually Face the Consequences
This article explores the “culture chameleon” effect: when organisations change colours publicly while living a different reality internally. Through the BrewDog case and echoes from Uber, Wells Fargo, Boeing and WeWork, it reveals the cultural and reputational consequences of contradiction and shows how internal communicators help anchor authenticity and protect organisational trust.
Creativity Is the New Compliance: Why Internal Comms Needs to Reclaim the Human Edge in an AI Workplace
As AI transforms the modern workplace, internal communicators must champion the human edge—prioritising creativity, empathy, and storytelling as strategic compliance essentials.
The Investment Gap: Why Internal Communications Deserve More Strategic Budget and Leadership Focus
Introduction: The Under‑Investment Problem When the Chartered Institute of Public Relations (CIPR) published new research in October 2025, one finding stood out: British organisations remain systematically under-funding their internal communications investment. According to the CIPR, “widespread under-investment in internal communications across UK organisations” remains a pressing reality (CIPR, 2025). This underlines a growing disconnect between […]
How NewZapp’s Customer Support Redefines Value in SaaS Communications
In an age where digital marketing and internal communications depend on software, customer support has become the frontline of trust. For SaaS marketing and communications platforms, features and pricing have converged — making service quality the decisive factor in buyer choice and retention. Yet most SaaS vendors have normalised an impersonal support model: ticket portals, […]