Stop guessing. Start proving what landed.
Internal communications shouldn’t be measured by gut feel, hopeful open rates or yet another spreadsheet stitched together five minutes before a leadership meeting.
NewZapp gives you clear, joined-up reporting across your email campaigns, landing pages, surveys and QR code communications, so you can see what people opened, what they read, what they clicked, how they responded and where your message made an impact.
No data wrangling. No vanity metrics dressed up as insight. Just the evidence you need to improve your communications and show the value of your work.
Complete the below for a guided tour of our award winning email analytics. The demo takes approximately 30 mins and is done online at a time that suits you.
Open rates only tell you that someone opened an email. They do not tell you whether the message worked.
NewZapp helps you go further by showing how your audiences interact with your communications over time. You can see which messages are getting attention, which topics are being ignored, when people are most likely to engage and where content could be improved.
So instead of reporting, “we sent the campaign,” you can say, “this is what landed, this is what people cared about, and this is what we should do next.”
With NewZapp, you can understand:
Your audience does not experience communications in neat little silos, so your reporting should not be trapped in them either.
NewZapp brings your key communication reporting together across:
This gives you a fuller picture of how information moves through your organisation, especially when campaigns involve multiple touchpoints.
A staff update might begin as an email, continue on a landing page, gather feedback through a survey and be promoted via a QR code. NewZapp helps you connect those interactions, rather than treating each one as a separate mystery.
Use NewZapp to:
Sometimes the answer is not to shout louder. It is to understand better.
An open is not the same as attention.
NewZapp’s read time reporting helps you see how long people spend with your messages, so you can understand whether content is being properly read, quickly skimmed or politely ignored while someone hunts for the unsubscribe button.
This is especially useful for important updates, policy changes, leadership messages, newsletters and campaigns where understanding matters more than just delivery.
Read time helps you answer questions like:
Clicks tell you what people did. Sentiment helps you understand how they feel.
NewZapp’s sentiment scoring helps you analyse responses from employee surveys, making it easier to identify themes, concerns and positive feedback across your organisation.
That means you can spot issues earlier, understand the mood around key topics and communicate with more confidence.
Useful for:
Because “we got 47 responses” is fine. “Here’s what people are actually saying and feeling” is much better.
Timing matters.
NewZapp helps you identify when your audiences are most likely to engage with your communications, based on real behaviour rather than guesswork.
That makes it easier to plan campaigns around when people are paying attention, not when your calendar happens to be clear.
Use peak engagement insights to:
More impact. Fewer “just bumping this” emails. Everybody wins.
Subject lines can make or break a campaign.
NewZapp helps you see which subject lines consistently perform well, so you can understand what captures attention across different audiences, topics and campaign types.
This is not about clickbait. Nobody needs “You won’t BELIEVE this policy update.”
It is about making important messages clear, relevant and worth opening.
Use subject line insight to improve:
One campaign report is useful. Comparing campaigns over time is where the real insight appears.
NewZapp lets you compare campaign performance across different sends, topics and time periods, helping you understand what is working, what is slipping and where to focus next.
Campaign comparison helps you answer:
It gives your team a clearer view of progress, not just a pile of disconnected reports.
Reporting is fully integrated with your campaigns and permissions, meaning:
You can easily switch between reporting views and drill into detail when needed without overwhelming dashboards.
For organisations that need deeper analysis or wider visibility, NewZapp reporting can be securely connected to Microsoft Power BI.
This allows you to:
All while maintaining control over data access and security.
NewZapp’s reporting and analytics are designed to help internal communications teams answer the questions that matter:
If you’re looking to move beyond vanity metrics and towards insight‑driven internal communications, NewZapp can help.
Our software is easy to use and our procurement process is even easier. You can calculate an approximate cost yourself, trial NewZapp for free and, when you are ready to purchase, do so through G-Cloud for a fast process.
Our customers are loyal. 75% have been with us for over 5 years. There’s a reason for this. In fact, there’s lots of reasons!
