Local Government Email Analytics Report – 2024
The NewZapp 2024 Local Government Email Analytics Report provides invaluable insights for internal communications leaders within Local Government bodies. Drawing upon data comprising over 14,000 anonymised campaigns This report offers a detailed analysis of effectiveness within the specific context of Local Government operations. One of the key report highlights is its emphasis on the strategic […]
The Evolution of Email Security: Navigating Changes in 2024
Enhanced Security Measures In response to the ever-evolving threat landscape, Gmail and Yahoo have announced major changes to their email security systems. One of the pivotal advancements is the implementation of stringent security protocols to combat spam, phishing, and other malicious activities. These measures include advanced authentication protocols like: SPF (Sender Policy Framework) DKIM (DomainKeys […]
SPF DKIM and DMARC What are they and why are they important
New rules for bulk senders have sparked email senders to implement SPF DKIM and DMARC email authentication methods. But what exactly are they and why are they important? In February 2024 Google will introduce many new requirements for bulk senders, you can read more about this >here<. SPF, DKIM and DMARC: Why are they important? SPF, DKIM […]
What is DKIM?
Having the correct authentication can double your open rates. DKIM acts as an authentication process that protects organisations against spam and phishing.
Improve your deliverability for your email marketing
Most companies don’t think about deliverability until they have a problem and yet it’s one of the most important factors in email marketing. If your emails don’t reach your contacts then all the time and effort spent on content, design and strategy could be wasted. This weeks quick blog discusses how a small change can make a big difference.
Marketing Strategy: Deliverability of your campaigns
As I prepare my weekly blogs, I look at the types of conversations I have had with customers and colleagues over the last month. Inspiration for this blog came from a frequently asked question “how do I improve deliverability of campaigns?