Local Government Email Analytics Report – 2024

Local Government email analytics report 2024

The NewZapp 2024 Local Government Email Analytics Report provides invaluable insights for internal communications leaders within Local Government bodies. Drawing upon data comprising over 14,000 anonymised campaigns This report offers a detailed analysis of effectiveness within the specific context of Local Government operations. One of the key report highlights is its emphasis on the strategic […]

The Evolution of Email Security: Navigating Changes in 2024

The Evolution of Email Security in 2024

Enhanced Security Measures In response to the ever-evolving threat landscape, Gmail and Yahoo have announced major changes to their email security  systems. One of the pivotal advancements is the implementation of stringent security protocols to combat spam, phishing, and other malicious activities. These measures include advanced authentication protocols like:  SPF (Sender Policy Framework) DKIM (DomainKeys […]

SPF DKIM and DMARC What are they and why are they important

SPF, DKIM, and DMARC guide for email security protocols

New rules for bulk senders have sparked email senders to implement SPF DKIM and DMARC email authentication methods. But what exactly are they and why are they important? In February 2024 Google will introduce many new requirements for bulk senders, you can read more about this >here<. SPF, DKIM and DMARC: Why are they important? SPF, DKIM […]

We’re award winning!

award winning

We won a Technology & Innovation award! The award recognised how NewZapp has been helping NHS communicators share vital updates to their staff, both during the pandemic and beyond.

Apple’s Mail Privacy Protection feature…

Apple Mail Privacy Protection impact on email marketing

What is Mail Privacy Protection?

Anyone with an Apple device that has recently updated iOS 15 or iPadOS 15 may have opened their Mail app and been prompted by a Mail Privacy Protection message.