How to create an email newsletter
A newsletter is a tool used by marketing and internal comms professionals which aims to provide a list of subscribers/employees with updates on products and services or share company news.
Email Marketing & brand Protection – don’t risk it in a few clicks
The manner in which you present yourself to any audience reflects core values and requires a consistent approach. This is the case regardless of whether you are communicating to external or internal contacts, and to customers, suppliers, staff or stakeholders. Big budgets are spent working on the tool kits which guide every aspect – from tone of voice to colour palette, and trademarks to key phrases – and anyone designing on your behalf should appreciate that fact.
Is your Email Communications Provider lying to you?
Microsoft Outlook has gone through many changes over the years, sticking faithfully to its principles when it comes to how it deals with HTML emails
Improve your deliverability for your email marketing
Most companies don’t think about deliverability until they have a problem and yet it’s one of the most important factors in email marketing. If your emails don’t reach your contacts then all the time and effort spent on content, design and strategy could be wasted. This weeks quick blog discusses how a small change can make a big difference.
Why Strategy is Key – GROW your marketing strategy
This whole topic can, we know, be a little daunting and occasionally overwhelming. Sometimes you just don’t know where to start or what to start with, and this can eat into your time and lead to delays in getting started. So in this article we’ll look at how the GROW model can help you as a great process for goal setting, problem solving and staying focussed.
Email Marketing Trends: Why Email Is Thriving in the Digital Age
Discover how email marketing continues to thrive amidst evolving digital landscapes, offering businesses unmatched potential for audience engagement, brand loyalty, and ROI