Email Marketing & brand Protection – don’t risk it in a few clicks

Email Marketing & brand Protection – don’t risk it in a few clicks

As a business or organization, you understand the critical significance brand protection. It’s not something that happens by chance; rather, it evolves over time.

The Importance of Consistency in Brand Marketing

When presenting yourself to any audience, consistency is key. Whether you’re communicating with external clients, internal teams, customers, suppliers, or stakeholders, your brand’s core values should shine through. This consistency extends beyond mere words—it encompasses everything from tone of voice to color palette and even key phrases.

Guiding Your Brand: The Role of Toolkits

Consider the effort invested in creating comprehensive toolkits. These invaluable resources guide every aspect of your brand representation. From crafting the right tone to selecting the perfect color scheme, these toolkits ensure that your brand remains cohesive and recognizable. Anyone working on your behalf should fully grasp the importance of adhering to these guidelines.

By emphasizing brand protection and maintaining consistency, you’ll not only enhance your brand’s reputation but also drive better SEO results. Remember, your brand is your digital identity, and safeguarding it requires strategic planning and active execution.

Brand Protection | Guidelines

Branding guidelines serve as the fundamental starting point for design and marketing efforts. It is crucial that any material produced adheres to these guidelines without dilution or deviation from your brand identity. Instant recognition plays a pivotal role in engaging recipients, thereby increasing the likelihood of emails being read. Moreover, it strengthens the trust bridge between employers and employees, facilitating smoother communication flow and ensuring timely message comprehension.

Why Consistency Matters

Consider an email sent to employees. If it deviates from the established norms—using garish colors outside the organization’s palette or employing an unfamiliar font style—it risks not being taken seriously. Recipients might perceive it as a maverick communication, possibly originating from a department not aligned with management. Worse yet, it could be mistaken for a rogue or counterfeit message.

Similarly, when a company offers a product information download, alignment with other branded materials becomes critical. A presentation that diverges from the established quality and style may seriously hinder the decision to purchase.

By prioritizing brand protection and adhering to consistent guidelines, you not only safeguard your brand’s integrity but also enhance its impact. Remember, your brand is your promise, and maintaining that promise requires vigilance and attention to detail.

Branded Material Checks

When producing or commissioning branded material, consider these eight essential checks to maintain brand integrity:

  1. Tone of Language: Ensure that the tone aligns with brand guidelines.
  2. Correct Tense: Verify that the content is written in the appropriate tense.
  3. Positive Messaging: Evaluate whether the call to action or overriding message reflects the brand positively.
  4. Objectivity: Confirm that the material remains objective and avoids personal biases.
  5. Logo and Strap-line: Use the correct assets, including logos and strap-lines.
  6. Font and Color: Ensure that text adheres to the brand’s font and color palette.
  7. Image Rights: Verify that the brand has the necessary rights to use accompanying images.
  8. Impression: Strive to create the best possible impression on your audience.

As your brand evolves, consider curating a collection of diverse communication examples. These serve as references for designers and marketers working on your behalf. Utilize online storage applications like Dropbox for efficient distribution.

In Conclusion

When in doubt, exercise caution. Even with looming deadlines, take the time to revisit, refine, and consider the bigger picture. Ensure that the final version aligns with your brand vision and creates impactful results.

Remember, brand protection is an ongoing process. If you need further assurance, consider requesting a brand audit through your NewZapp Account.

darren hepburn

Darren Hepburn

Operations Director

Bon Jovi loving gym junkie and F1 fan. I spend most of my time thinking about the impact technology is having on our society and the world of internal communications.