What “Exclude-Prefetch-Activity” Actually Means
Microsoft 365 and Outlook security scanning can inflate email open and click data. This guide explains exclude-prefetch-activity, how corporate environments distort engagement metrics, and what internal communications teams must understand to provide accurate, credible insight to leadership.
The Last Mile Problem in NHS Internal Communications: Reaching Frontline Clinicians Reliably
This article explores the ‘last mile’ problem in NHS internal communications and how organisations can ensure reliable delivery to frontline clinicians.
What Great Internal Comms Looks Like in 2026: 10 Questions, 5 Priorities, 3 Metrics That Matter
Discover 10 audit questions, 5 priorities, and 3 metrics that define effective internal communications in 2026—plus how to measure real impact.
Closing the Gap: How Accessible Communication Improves Safeguarding in FE Colleges
Accessible communication is critical to safeguarding in further education. This practical guide explores six common communication failures in FE colleges and how to fix them using clear, inclusive, and measurable strategies.
A Better NewZapp Interface Designed Around How You Work
NewZapp has introduced a simplified interface designed around how users actually work. The new side navigation, collapsible menu and performance upgrades make the platform easier to navigate, faster to use and better suited to modern communication workflows.
Public Sector Communications: Stop Measuring Reach, Start Measuring Relevance
Move beyond open rates. Learn how research-backed relevance metrics improve trust, engagement and impact in public sector communications.
How we use NPS feedback to improve your reporting, insight and overall experience
When we ask customers to complete our Net Promoter Score (NPS) survey, we’re not chasing a number. We’re asking a simple question to support a much bigger goal: understanding how NewZapp is performing in the moments that matter most, and using that insight to make the platform and service easier, clearer and more effective. This […]
The Risks Internal Comms Teams Carry — Whether They’re Acknowledged or Not
As internal comms plans and budgets are signed off, many teams carry hidden governance and compliance risks. This article explores why internal communications risk is increasing — and how a practical risk matrix can help teams surface and manage it early.
NHS Internal Comms in 2026: What ‘Reliable Reach’ Really Means
In 2026, NHS internal communications must go beyond message delivery. This blog explores what ‘reliable reach’ really means—from secure platforms and inclusive design to case study impact and AI-enhanced messaging—offering practical insight for comms leaders shaping the future of NHS workforce engagement.
Budget 2025 and the NHS: Can Internal Comms Carry the Weight of Reform?
Budget 2025 wasn’t billed as a health budget. Yet for people working inside the NHS, its mix of tight funding, new Neighbourhood Health Centres and a push for digital productivity will define the next decade. This piece explores what that feels like on the ground – and why internal comms is now a frontline discipline.