Local Government Email Analytics Report – 2024
The NewZapp 2024 Local Government Email Analytics Report provides invaluable insights for internal communications leaders within Local Government bodies. Drawing upon data comprising over 14,000 anonymised campaigns This report offers a detailed analysis of effectiveness within the specific context of Local Government operations. One of the key report highlights is its emphasis on the strategic […]
The Evolution of Email Security: Navigating Changes in 2024
Enhanced Security Measures In response to the ever-evolving threat landscape, Gmail and Yahoo have announced major changes to their email security systems. One of the pivotal advancements is the implementation of stringent security protocols to combat spam, phishing, and other malicious activities. These measures include advanced authentication protocols like: SPF (Sender Policy Framework) DKIM (DomainKeys […]
SPF DKIM and DMARC What are they and why are they important
New rules for bulk senders have sparked email senders to implement SPF DKIM and DMARC email authentication methods. But what exactly are they and why are they important? In February 2024 Google will introduce many new requirements for bulk senders, you can read more about this >here<. SPF, DKIM and DMARC: Why are they important? SPF, DKIM […]
How to create an email newsletter
A newsletter is a tool used by marketing and internal comms professionals which aims to provide a list of subscribers/employees with updates on products and services or share company news.
How to avoid the spam filter
Have you had that heart sinking moment when you’ve spent time crafting an attractive, engaging email to then discover it has fallen straight into the spam folder for many recipients?
INFOGRAPHIC: How to create more engaging emails
To master the art of creating engaging emails there are many factors that need to come together at the same time. We’ve captured each of these points in the infographic below. But to summarise; for you to truly capture the attention of your target audience, you must: Remember what your email communications are competing against. […]
10 tips to make your email communications more engaging
Ensuring your email communications resonate is no mean feat. In fact, it’s even harder today than it used to be. Twenty years ago, research found that we have an attention span of 12 seconds. Today, this has reduced to 8 seconds. But why are we seeing this decrease? Distraction. We have distractions everywhere. I bet […]
How to avoid the spam trap
Tips for Ensuring Your Emails Land in the Inbox Navigating spam filters poses a challenge: while they weed out unwanted emails, legitimate messages can occasionally get ensnared. How do you avoid the spam trap? In today’s digital landscape, email communication is vital for businesses to connect with their customers, clients, and colleagues Understanding spam filter mechanisms […]
Creating emails that look good on all devices
Not everyone receiving your emails is going to be sitting in front of a monitor. More and more of your contacts are checking emails on mobile devices by preference, and not because they’re out of the office.
Templates: Why is being mobile responsive so important?
Why Is Mobile Responsive So Important? If you’ve ever tried to access a brand website that isn’t mobile responsive, you’ll know just how frustrating it can be. Pages that are only half visible, buy buttons that are impossible to activate – a lack of responsive website design can not only frustrate conversions but also put […]