XEIAD required an internal communications solution to support its growth
XEIAD is the largest UK provider of inspecting the UK infrastructure, supporting the end-to-end management of a range of civil engineering assets across rail, highways and marine, utilities and defence.
XEIAD are specialists in difficult access and can advise on a variety of structures including bridges, tunnels, historic buildings and marine infrastructure.
XEIAD has grown rapidly having expanded from 70 employees to 200 in the space of 12 months.
The growth of the company meant there was a need to increase their internal communications. An employee survey backed this up with many employees stating that internal communications was an area that needed to be improved.
Previously XEIAD were reliant on Outlook to communicate. Their communications always had to fit into a three-column email and once sent, there was no way of knowing if those communications were read. It also took a long time to create each communication which meant XEIAD were forced to be very reactive.
Jo Hemmings is the Marketing and Communications Manager at XEIAD and she explains the journey she went on to transform how they communicate with employees.
XEIAD were up and running within days. When a new customer joins NewZapp they are assigned their own Account Manager who supports them every step of the way. Jo found this particularly refreshing.
XEIAD now send monthly newsletters, messages from the MD, new starter welcome messages, internal vacancies and regular awareness campaigns through NewZapp. When comparing NewZapp with their previous way of working, this is what Jo said:
We asked Jo what it was that saved her so much time. Here’s what she said:
One of the other aspects Jo was keen to introduce was greater visibility over their internal comms efforts. The analytics dashboard within NewZapp shows the usual stats such as open and click rates, but the dashboard also shows data such as peak engagement times, device usage and a heatmap to show which parts of the email were of most interest. Here’s Jo’s review of the analytics:
When asked to sum NewZapp up in a couple of sentences, this is Jo’s conclusion:
Jo plans to continue to hone and improve XEIAD’s internal communications but she has also started the process of bringing NewZapp in for their external communications too.