AGC Glass Case Study
About AGC Glass
AGC Glass Europe is one of the largest glass manufacturers in the world, supplying the construction and automotive industries.
AGC Glass UK use NewZapp to keep their UK customers, prospects and employees up to date.
Prior to NewZapp, AGC Glass UK were reliant on Outlook to send communications. With no dedicated process, their communications were sporadic, and they had no oversight of how effective those communications were.
Andrea Marston who is responsible for all Marketing and Communications across UK & Ireland also explains how brand reputation was a big driver for seeking a new solution:
Andrea started to explore email marketing systems that would better support their communication needs. This was her checklist of requirements:
With the procurement decision made, we set up email templates for AGC Glass. These adhered to their brand guidelines and made it really easy for them to kick start their new way of communicating.
Andrea takes us through the journey of when she first started using NewZapp, to now.