Internal Communications Strategy
A time for positive change
Change is a constant that our internal communications strategy must be agile enough to adapt too. The profile of Internal communications has been raised, due in part to the mass distribution of workforce during the Covid 19 pandemic. Now is the time to adopt the positive changes and further evidence the value of internal comms.
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This guide will help you maximise the opportunity by identifying how to write communications that resonate, how to reduce inefficiencies within your team and how to build an effective internal communications strategy.
Fill in your details for access to a full PDF of this guide.
How to create an effective internal communications strategy
If you are about to create your internal communications strategy here are the six considerations to bear in mind. These are the backbone of every internal comms strategy and will help ensure you stay focused and cover all bases.
Consider your current situation
Your initial task is to assess your current situation comprehensively. Identify your communication stakeholders, preferred communication methods, the content of your communications, and their efficacy. Evaluate whether your employees’ needs are being addressed and if any challenges or problems hinder effective communication.
In essence, collect as much information as possible because this will help you to identify how you can improve your strategy. While you want to know what has worked well, at this stage, the greatest value will come from insights that highlight what hasn’t worked well.
Consider your audience
What do you know about the employees you are communicating with? Are they already segmented effectively, or could you do this better?
If you aren’t confident in answering the questions above, you may need to explore the answers further. A survey, whether verbal or written, could help you understand more about your employees. While this takes time, it’s a worthwhile research exercise because the better you understand your employees the more targeted and effective your communications will be.
Consider your budget
The majority of internal communicators have to seek approval every time they look to procure something. Even for those that do have a fixed budget, it is often small. As difficult as it is, juggling expectations vs budget is an essential part of an internal comms strategy.
The first question to cover off is whether you have an opportunity to expand upon what has previously been done. Or do you need to curb spending further?
Consider your channels
How are you going to engage with your employees?
With your objectives in mind, first consider what you will be communicating: announcements, news, objectives, vision, values, events, process changes, people changes, crisis communications, success stories?
Then, think of how you will reach your segments. What channels will you utilise to communicate with everyone? These could vary from an employee engagement platform to face-to-face meetings.
For some audiences you may need multiple channels to
maximise your reach.
Conclusion
As an internal communicator you are part of an employee comms revolution. While the pandemic brought many challenges it has also presented a huge opportunity. Internal comms is starting to get the recognition it has long deserved so now is the time to increase this recognition and bring communications to the forefront of agendas.
Download this guide
This guide will help you maximise the opportunity by identifying how to write communications that resonate, how to reduce inefficiencies within your team and how to build an effective internal communications strategy.
Fill in your details for access to a full PDF of this guide.
