How to Build a Business Case

Internal communications has featured in businesses for decades but for many senior leaders, while they appreciate the benefits of internal communications, other priorities get in the way of fully investing in it as a business function.

If you are reading this you will be passionate about the benefits of internal communications and be eager to make positive change within your organisation. However, some of your peers may not yet be on the same page as you.

Inevitably, whatever your desired end goals, you are writing a business case because your proposal will require either money or resource. This guide outlines how to pitch your internal communication aspirations to your leadership team to give you the best chance of receiving a “yes”!