Local Government Email Analytics Report – 2024
The NewZapp 2024 Local Government Email Analytics Report provides invaluable insights for internal communications leaders within Local Government bodies. Drawing upon data comprising over 14,000 anonymised campaigns This report offers a detailed analysis of effectiveness within the specific context of
The Evolution of Email Security: Navigating Changes in 2024
Enhanced Security MeasuresIn response to the ever-evolving threat landscape, Gmail and Yahoo have announced major changes to their email security systems. One of the pivotal advancements is the implementation of stringent security protocols to combat spam, phishing, and other malicious
SPF DKIM and DMARC What are they and why are they important
New rules for bulk senders have sparked email senders to implement SPF DKIM and DMARC email authentication methods. But what exactly are they and why are they important? In February 2024 Google will introduce many new requirements for bulk senders, you
How to create an email newsletter
A newsletter is a tool used by marketing and internal comms professionals which aims to provide a list of subscribers/employees with updates on products and services or share company news.
How to avoid the spam filter
Have you had that heart sinking moment when you’ve spent time crafting an attractive, engaging email to then discover it has fallen straight into the spam folder for many recipients?
INFOGRAPHIC: How to create more engaging emails
We all receive emails but how many of us actually receive engaging emails? To master the art of creating engaging emails there are many factors that need to come together at the same time. We've captured each of these points in
10 tips to make your email communications more engaging
Ensuring your email communications resonate is no mean feat. In fact, it’s even harder today than it used to be. Twenty years ago, research found that we have an attention span of 12 seconds. Today, this has reduced to 8
How to avoid the spam trap
Tips for Ensuring Your Emails Land in the InboxNavigating spam filters poses a challenge: while they weed out unwanted emails, legitimate messages can occasionally get ensnared. How do you avoid the spam trap? In today's digital landscape, email communication is vital
Creating emails that look good on all devices
Not everyone receiving your emails is going to be sitting in front of a monitor. More and more of your contacts are checking emails on mobile devices by preference, and not because they're out of the office.
Templates: Why is being mobile responsive so important?
Why Is Mobile Responsive So Important?If you’ve ever tried to access a brand website that isn’t mobile responsive, you’ll know just how frustrating it can be. Pages that are only half visible, buy buttons that are impossible to activate –