Insights & Innovation

Our Digital Communication Blogs have been supporting businesses with their campaign needs for over two decades.

Explore a wide range of communications resources designed to support your campaign engagement and messaging strategy.

From expert insights and practical guides to templates and case studies, find everything you need to communicate more effectively across your organisation.

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A diverse team discussing internal communications strategies in a modern office setting
The Internal Communications Conference 2024
In the intricate dance of internal communications, timing is everything. It's not just about when you hit the "send" button but also about sending your messages when they matter most to the recipient....
Employee filling out a survey at their desk
Avoid Survey Fatigue
Employee Engagement Strategies
The 15 most common challenges with employee engagement and how to overcome them
Breaking down communication silos in higher education with NewZapp
Breaking Down Barriers: Overcoming Communication Silos in Further and Higher Education
Revolutionizing internal communications with the NewZapp email platform
Revolutionise Internal Communications with NewZapp’s Email Platform | NewZapp UK 
Importance of Email in Internal Communications for Dispersed Workforces...
https://newzapp.co.uk/blog/nps/
Turn Passives into Promotors
For Employee Net Promoter Score (eNPS) to work effectively it needs to ignore passive employees. But while it is the promoters and detractors that generate the Employee Net Promoter Score, it is actually your passive employees that hold the greatest potential. Before I explain why, let’s remind ourselves how someone becomes a ‘passive’ employee....
clarity-in-internal-communications
The Power of Clarity in Internal Communications
In the fast-paced world of internal communications, clarity is the unsung hero that can make or break your message. When your team or organization depends on smooth, effective communication, ensuring that your emails are clear and concise is crucial....
Maximizing Your Internal Communication Strategy: Leveraging the Synergy of Feedback and Analytics
Maximizing Your Internal Communication Strategy: Leveraging the Synergy of Feedback and Analytics
Feedback loops and analytics are like the dynamic duo of internal communications. On their own, each offers unique advantages, but it's when they work together that their true potential is realized....
email timing Internal communications, Personalised Internal Communications Timing
Is there a best time to send an internal communication email?
In the intricate dance of internal communications, timing is everything. It's not just about when you hit the "send" button but also about sending your messages when they matter most to the recipient....
Local Government email analytics report 2024
Local Government Email Analytics Report – 2024
The Evolution of Email Security in 2024
The Evolution of Email Security: Navigating Changes in 2024
SPF, DKIM, and DMARC guide for email security protocols
SPF DKIM and DMARC What are they and why are they important

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There are many humbling experiences in life. Assembling flat-pack furniture. Explaining cryptocurrency to your parents. Watching a beautifully designed HTML email enter Microsoft Outlook and come out looking like it was formatted during a power cut. Welcome to HTML email rendering. Please keep your arms and legs inside the table layout at all times.
Microsoft 365 and Outlook security scanning can inflate email open and click data. This guide explains exclude-prefetch-activity, how corporate environments distort engagement metrics, and what internal communications teams must understand to provide accurate, credible insight to leadership.
In Q1 2026, NewZapp achieved its highest NPS score ever, reaching 70 following back-to-back quarterly improvements. But the most important part of this story is not the number itself. It is how we got there.
This article explores the ‘last mile’ problem in NHS internal communications and how organisations can ensure reliable delivery to frontline clinicians.
Discover 10 audit questions, 5 priorities, and 3 metrics that define effective internal communications in 2026—plus how to measure real impact.
Accessible communication is critical to safeguarding in further education. This practical guide explores six common communication failures in FE colleges and how to fix them using clear, inclusive, and measurable strategies.

NewZapp Internal Communications Blog

Constantly developed and evolved over the last 25 years, NewZapp delivers award winning internal communications for Public and Private organisations.

We love what we do but our passion isn’t just the software, it’s the way our software can transform experiences and engagement. Our dedicated UK based customer success team are driven by your success. If we deliver increased employee engagement through internal communications we know we’re achieving our goals.

An internal communications platform you can trust, our UK based servers and ISO 27001 certification provide you best in class data security and compliance. NewZapp enables you to use your time and resources more efficiently and effectively to focus on messaging and engagement.