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Insights & Innovation

Our Digital Communication Blogs have been supporting businesses with their campaign needs for over two decades.

Explore a wide range of communications resources designed to support your campaign engagement and messaging strategy.

From expert insights and practical guides to templates and case studies, find everything you need to communicate more effectively across your organisation.

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AI guide for internal communications
Unlocking the Power of AI in Internal Communications: A Comprehensive Guide
If you’re reading this I’m positive you want to learn about Artificial Intelligence (AI) and if I may be so bold you are also concerned about what may happen to you in the future....
Unlocking the Power of AI in Internal Communications: A Comprehensive Guide
The Art of Storytelling - A Journey into Effective Communication Techniques
The Art of Storytelling
Discover how storytelling can transform your brand’s communication strategy, engaging your audience and fostering deeper connections...
The Art of Storytelling
Neurodiversity in the Workplace
Neurodiversity Matters
Neurodiversity Matters
How ChatGPT Will Revolutionise Internal Communications
How ChatGPT Will Revolutionise Internal Communications
In today's fast-paced business world, effective internal communication is crucial for organizational success....
How ChatGPT Will Revolutionise Internal Communications
Barriers to Frontline Employee Safety and Wellbeing
Barriers to Frontline Employees Safety and Wellbeing
Every organisation will say that the health and safety of their frontline employees is of utmost importance. But despite this awareness and eagerness, keeping everyone safe and well is extremely difficult....
Barriers to Frontline Employees Safety and Wellbeing
Developing an internal communications strategy
NewZapp Unlocked
NewZapp Unlocked
Using video to communicate with employees
Using Video to Communicate with Employees
Using video to communicate with employees is a very valuable part of any internal communication strategy....
Using Video to Communicate with Employees
Improve Employee Survey Response Rates
Improve Employee Survey Response Rates
Surveys are a very well-known and proven way to get employee feedback, however, sometimes you are left wishing more people would take part, or the answers were a bit more involved....
Improve Employee Survey Response Rates
Engage your hard-to-reach employees with effective communication strategies
Engage Your Hard to Reach Employees
The number of employees we segment into the ‘hard to reach’ category is expanding. Technological advances, a ‘give it to me now’ culture, and new hybrid/home working policies are all influencing how and when our employees work....
Engage Your Hard to Reach Employees
Effective change management communications guide
7 steps for effective change management communications​
Change is a vital and common part of any evolving organisation. As such, change management communications consume a big chunk of an internal communication team’s time......
7 steps for effective change management communications​
NewZapp 9.0 Blog Hero Image
NewZapp 9.0
NewZapp 9.0 brings so many new features and improvements that you can take advantage of to enhance the way you communicate with customers/employees....
NewZapp 9.0
NHS internal communications email analytics report cover
NHS Email Analytics Report
NewZapp is a very proud, award winning provider of internal communications software to the NHS. And as such, in a very unique position to offer a report that is not available anywhere else in the world....
NHS Email Analytics Report

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The Perils of Sending HTML Emails into Microsoft Outlook
The Perils of Sending HTML Emails into Microsoft Outlook
There are many humbling experiences in life. Assembling flat-pack furniture. Explaining cryptocurrency to your parents. Watching a beautifully designed HTML email enter Microsoft Outlook and come out looking like it was formatted during a power cut. Welcome to HTML email rendering. Please keep your arms and legs inside the table layout at all times.
The Perils of Sending HTML Emails into Microsoft Outlook
what is prefetch activity
What “Exclude-Prefetch-Activity” Actually Means
Microsoft 365 and Outlook security scanning can inflate email open and click data. This guide explains exclude-prefetch-activity, how corporate environments distort engagement metrics, and what internal communications teams must understand to provide accurate, credible insight to leadership.
What “Exclude-Prefetch-Activity” Actually Means
newzapp-nps-scoring-importance
How Customer Feedback Helped Deliver Our Highest Ever NPS Score
In Q1 2026, NewZapp achieved its highest NPS score ever, reaching 70 following back-to-back quarterly improvements. But the most important part of this story is not the number itself. It is how we got there.
How Customer Feedback Helped Deliver Our Highest Ever NPS Score
The Last Mile Problem in NHS Internal Communications: Reaching Frontline Clinicians Reliably
This article explores the ‘last mile’ problem in NHS internal communications and how organisations can ensure reliable delivery to frontline clinicians.
The Last Mile Problem in NHS Internal Communications: Reaching Frontline Clinicians Reliably
What Great Internal Comms Looks Like in 2026: 10 Questions, 5 Priorities, 3 Metrics That Matter
Discover 10 audit questions, 5 priorities, and 3 metrics that define effective internal communications in 2026—plus how to measure real impact.
What Great Internal Comms Looks Like in 2026: 10 Questions, 5 Priorities, 3 Metrics That Matter
Closing the Gap: How Accessible Communication Improves Safeguarding in FE Colleges
Accessible communication is critical to safeguarding in further education. This practical guide explores six common communication failures in FE colleges and how to fix them using clear, inclusive, and measurable strategies.
Closing the Gap: How Accessible Communication Improves Safeguarding in FE Colleges

NewZapp Internal Communications Blog

Constantly developed and evolved over the last 25 years, NewZapp delivers award winning internal communications for Public and Private organisations.

We love what we do but our passion isn’t just the software, it’s the way our software can transform experiences and engagement. Our dedicated UK based customer success team are driven by your success. If we deliver increased employee engagement through internal communications we know we’re achieving our goals.

An internal communications platform you can trust, our UK based servers and ISO 27001 certification provide you best in class data security and compliance. NewZapp enables you to use your time and resources more efficiently and effectively to focus on messaging and engagement.