Insights & Innovation

Our Digital Communication Blogs have been supporting businesses with their campaign needs for over two decades.

Explore a wide range of communications resources designed to support your campaign engagement and messaging strategy.

From expert insights and practical guides to templates and case studies, find everything you need to communicate more effectively across your organisation.

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This article explores the “culture chameleon” effect: when organisations change colours publicly while living a different reality internally. Through the BrewDog case and echoes from Uber, Wells Fargo, Boeing and WeWork, it reveals the cultural and reputational consequences of contradiction and shows how internal communicators help anchor authenticity and protect organisational trust....
The Net Promoter Score (NPS) pop up in your account is actually one of the most powerful ways you, as a customer, can shape how NewZapp develops, improve, and treat you in the future....
As AI transforms the modern workplace, internal communicators must champion the human edge—prioritising creativity, empathy, and storytelling as strategic compliance essentials....

Introduction: The Under‑Investment Problem When the Chartered Institute of Public Relations (CIPR) published new research in October 2025, one finding stood out: British organisations remain systematically under-funding their internal communications investment. According to the CIPR, “widespread under-investment in internal communications across UK organisations” remains a pressing reality (CIPR, 2025). This underlines a growing disconnect between […]

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In an age where digital marketing and internal communications depend on software, customer support has become the frontline of trust. For SaaS marketing and communications platforms, features and pricing have converged — making service quality the decisive factor in buyer choice and retention. Yet most SaaS vendors have normalised an impersonal support model: ticket portals, […]

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Most Breaches Now Start Outside Your Walls In 2025, third-party SaaS security emerged as the defining risk for large organisations. Rather than breaching companies directly, attackers increasingly compromise vendors and integrations—putting communications channels, deliverability, and employee trust at stake. In 2025, a striking pattern has emerged in cybersecurity. Specifically, many of the most damaging incidents […]

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Royal Papworth Hospital NHS Foundation Trust, a leading heart and lung hospital in the UK, was facing significant challenges with its internal communication system. The Trust needed to modernise its approach, as persistent issues with its legacy communications platform, were affecting staff engagement and timely communication...
Royal Papworth Hospital NHS Foundation Trust, a leading heart and lung hospital in the UK, was facing significant challenges with its internal communication system. The Trust needed to modernise its approach, as persistent issues with its legacy communications platform, were affecting staff engagement and timely communication...
Employee surveys are a hugely valuable method of gathering information from employees but there are many things to consider for you to maximise what you achieve....
Explore the evolution of internal communications strategy—from early company newsletters to digital ecosystems—and how to prepare for the next phase of employee engagement....
Thank you so much for responding to our Q1 2025 NewZapp customer feedback survey. Your responses and feedback are a vital part of our omni-channel platform and service....
Discover how employer branding influences employee engagement and retention. Compare traditional and modern employer branding approaches and learn how companies can attract and keep top talent....

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When we ask customers to complete our Net Promoter Score (NPS) survey, we’re not chasing a number. We’re asking a simple question to support a much bigger goal: understanding how NewZapp is performing in the moments that matter most, and using that insight to make the platform and service easier, clearer and more effective.
UK Further Education (FE) colleges are among the most complex and mission‑critical institutions in the public sector. They sit at the intersection of education, skills, employability, social mobility and local economic growth. Unlike universities, FE colleges are intensely place‑based and delivery‑focused, serving diverse learner cohorts including 16–18 students, adult learners, apprentices, employers and communities.
Are your internal emails reaching every member of staff? For communications teams in large organisations, the answer is often less certain than you'd expect. Messages that never arrive at the inbox can undermine trust, delay critical updates, and leave colleagues without the information they need to do their jobs safely.
AI is reshaping internal communications, offering efficiency and personalisation while raising ethical concerns. Discover key insights from our latest survey on AI adoption, challenges, and opportunities for internal comms teams

NewZapp Internal Communications Blog

Constantly developed and evolved over the last 25 years, NewZapp delivers award winning internal communications for Public and Private organisations.

We love what we do but our passion isn’t just the software, it’s the way our software can transform experiences and engagement. Our dedicated UK based customer success team are driven by your success. If we deliver increased employee engagement through internal communications we know we’re achieving our goals.

An internal communications platform you can trust, our UK based servers and ISO 27001 certification provide you best in class data security and compliance. NewZapp enables you to use your time and resources more efficiently and effectively to focus on messaging and engagement.