Insights & Innovation
Our Digital Communication Blogs have been supporting businesses with their campaign needs for over two decades.
Explore a wide range of communications resources designed to support your campaign engagement and messaging strategy.
From expert insights and practical guides to templates and case studies, find everything you need to communicate more effectively across your organisation.
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- poppy@newzapp.com
Public Sector Communications: Stop Measuring Reach, Start Measuring Relevance
Move beyond open rates. Learn how research-backed relevance metrics improve trust, engagement and impact in public sector communications....
- poppy@newzapp.com
How we use NPS feedback to improve your reporting, insight and overall experience
- poppy@newzapp.com
The Risks Internal Comms Teams Carry — Whether They’re Acknowledged or Not
As internal comms plans and budgets are signed off, many teams carry hidden governance and compliance risks. This article explores why internal communications risk is increasing — and how a practical risk matrix can help teams surface and manage it early....
- poppy@newzapp.com
NHS Internal Comms in 2026: What ‘Reliable Reach’ Really Means
In 2026, NHS internal communications must go beyond message delivery. This blog explores what ‘reliable reach’ really means—from secure platforms and inclusive design to case study impact and AI-enhanced messaging—offering practical insight for comms leaders shaping the future of NHS workforce engagement....
- poppy@newzapp.com
Budget 2025 and the NHS: Can Internal Comms Carry the Weight of Reform?
Budget 2025 wasn’t billed as a health budget. Yet for people working inside the NHS, its mix of tight funding, new Neighbourhood Health Centres and a push for digital productivity will define the next decade. This piece explores what that feels like on the ground – and why internal comms is now a frontline discipline....
- poppy@newzapp.com
The Collaboration Clutter Crisis: Why Slack and Microsoft Teams Are Failing Internal Communications
Internal communication has become lost in the noise of tools like Slack and Microsoft Teams, where important updates compete with chat, notifications and channel clutter. While these platforms excel at quick collaboration, they’re not designed for delivering messages that need attention, comprehension or action. As a result, critical updates get buried, employees miss information, and organisations face widening gaps in alignment and engagement — especially among frontline or non-desk staff who may not use these...
- poppy@newzapp.com
The Culture Chameleon: Why Colour-Changing Organisations Eventually Face the Consequences
This article explores the “culture chameleon” effect: when organisations change colours publicly while living a different reality internally. Through the BrewDog case and echoes from Uber, Wells Fargo, Boeing and WeWork, it reveals the cultural and reputational consequences of contradiction and shows how internal communicators help anchor authenticity and protect organisational trust....
- darren@newzapp.com
Why Filling In That “Quick NPS Survey” Actually Matters (A Lot More Than You Think)
The Net Promoter Score (NPS) pop up in your account is actually one of the most powerful ways you, as a customer, can shape how NewZapp develops, improve, and treat you in the future....
- poppy@newzapp.com
Creativity Is the New Compliance: Why Internal Comms Needs to Reclaim the Human Edge in an AI Workplace
As AI transforms the modern workplace, internal communicators must champion the human edge—prioritising creativity, empathy, and storytelling as strategic compliance essentials....
- poppy@newzapp.com
The Investment Gap: Why Internal Communications Deserve More Strategic Budget and Leadership Focus
- darren@newzapp.com
How NewZapp’s Customer Support Redefines Value in SaaS Communications
- poppy@newzapp.com
When Your Vendor Is the Vulnerability: What 2025’s SaaS-linked Breaches Teach Comms Leaders About Third-Party Risk
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A GDPR-compliant platform should provide appropriate security controls, a data processing agreement and clear information about where data is stored. It should also support data access, correction, export and deletion requests.
Effective internal communications require listening as well as broadcasting. Integrated survey tools allow you to gather feedback, measure sentiment, and identify concerns before they escalate.
Schools, colleges and universities are busy, complex communities. Staff, students, leadership teams, governors and support departments all need timely information.
You’ve done everything right — or so it seems. The subject line is crisp, the message is timely, the design is polished, and you’ve sent it out to your carefully curated list.
Why are named user logins so important when accessing NewZapp? Particularly for organisations with formal governance, information security, data protection or audit requirements.
There are many humbling experiences in life. Assembling flat-pack furniture. Explaining cryptocurrency to your parents. Watching a beautifully designed HTML email enter Microsoft Outlook and come out looking like it was formatted during a power cut. Welcome to HTML email rendering. Please keep your arms and legs inside the table layout at all times.
NewZapp Internal Communications Blog
Constantly developed and evolved over the last 25 years, NewZapp delivers award winning internal communications for Public and Private organisations.
We love what we do but our passion isn’t just the software, it’s the way our software can transform experiences and engagement. Our dedicated UK based customer success team are driven by your success. If we deliver increased employee engagement through internal communications we know we’re achieving our goals.
An internal communications platform you can trust, our UK based servers and ISO 27001 certification provide you best in class data security and compliance. NewZapp enables you to use your time and resources more efficiently and effectively to focus on messaging and engagement.