Insights & Innovation
Our Digital Communication Blogs have been supporting businesses with their campaign needs for over two decades.
Explore a wide range of communications resources designed to support your campaign engagement and messaging strategy.
From expert insights and practical guides to templates and case studies, find everything you need to communicate more effectively across your organisation.
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- poppy@newzapp.com
The Collaboration Clutter Crisis: Why Slack and Microsoft Teams Are Failing Internal Communications
Internal communication has become lost in the noise of tools like Slack and Microsoft Teams, where important updates compete with chat, notifications and channel clutter. While these platforms excel at quick collaboration, they’re not designed for delivering messages that need attention, comprehension or action. As a result, critical updates get buried, employees miss information, and organisations face widening gaps in alignment and engagement — especially among frontline or non-desk staff who may not use these...
- poppy@newzapp.com
The Culture Chameleon: Why Colour-Changing Organisations Eventually Face the Consequences
This article explores the “culture chameleon” effect: when organisations change colours publicly while living a different reality internally. Through the BrewDog case and echoes from Uber, Wells Fargo, Boeing and WeWork, it reveals the cultural and reputational consequences of contradiction and shows how internal communicators help anchor authenticity and protect organisational trust....
- darren@newzapp.com
Why Filling In That “Quick NPS Survey” Actually Matters (A Lot More Than You Think)
The Net Promoter Score (NPS) pop up in your account is actually one of the most powerful ways you, as a customer, can shape how NewZapp develops, improve, and treat you in the future....
- poppy@newzapp.com
Creativity Is the New Compliance: Why Internal Comms Needs to Reclaim the Human Edge in an AI Workplace
As AI transforms the modern workplace, internal communicators must champion the human edge—prioritising creativity, empathy, and storytelling as strategic compliance essentials....
- poppy@newzapp.com
The Investment Gap: Why Internal Communications Deserve More Strategic Budget and Leadership Focus
- darren@newzapp.com
How NewZapp’s Customer Support Redefines Value in SaaS Communications
- poppy@newzapp.com
Email Deliverability Issues: Why Emails Don’t Reach the Inbox
- poppy@newzapp.com
When Your Vendor Is the Vulnerability: What 2025’s SaaS-linked Breaches Teach Comms Leaders About Third-Party Risk
- poppy@newzapp.com
NHS Trust Rankings 2025: Could Internal Comms Decide Your Place?
Royal Papworth Hospital NHS Foundation Trust, a leading heart and lung hospital in the UK, was facing significant challenges with its internal communication system. The Trust needed to modernise its approach, as persistent issues with its legacy communications platform, were affecting staff engagement and timely communication...
- poppy@newzapp.com
From Frustration to Efficiency: Replacing Legacy Systems for Better Performance and Reliability
Royal Papworth Hospital NHS Foundation Trust, a leading heart and lung hospital in the UK, was facing significant challenges with its internal communication system. The Trust needed to modernise its approach, as persistent issues with its legacy communications platform, were affecting staff engagement and timely communication...
- darren@newzapp.com
The best employee survey questions
Employee surveys are a hugely valuable method of gathering information from employees but there are many things to consider for you to maximise what you achieve....
- poppy@newzapp.com
Memos to the Metaverse: The Story of Internal Communication’s Transformation
Explore the evolution of internal communications strategy—from early company newsletters to digital ecosystems—and how to prepare for the next phase of employee engagement....
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There are many humbling experiences in life. Assembling flat-pack furniture. Explaining cryptocurrency to your parents. Watching a beautifully designed HTML email enter Microsoft Outlook and come out looking like it was formatted during a power cut. Welcome to HTML email rendering. Please keep your arms and legs inside the table layout at all times.
Microsoft 365 and Outlook security scanning can inflate email open and click data. This guide explains exclude-prefetch-activity, how corporate environments distort engagement metrics, and what internal communications teams must understand to provide accurate, credible insight to leadership.
In Q1 2026, NewZapp achieved its highest NPS score ever, reaching 70 following back-to-back quarterly improvements. But the most important part of this story is not the number itself. It is how we got there.
This article explores the ‘last mile’ problem in NHS internal communications and how organisations can ensure reliable delivery to frontline clinicians.
Discover 10 audit questions, 5 priorities, and 3 metrics that define effective internal communications in 2026—plus how to measure real impact.
Accessible communication is critical to safeguarding in further education. This practical guide explores six common communication failures in FE colleges and how to fix them using clear, inclusive, and measurable strategies.
NewZapp Internal Communications Blog
Constantly developed and evolved over the last 25 years, NewZapp delivers award winning internal communications for Public and Private organisations.
We love what we do but our passion isn’t just the software, it’s the way our software can transform experiences and engagement. Our dedicated UK based customer success team are driven by your success. If we deliver increased employee engagement through internal communications we know we’re achieving our goals.
An internal communications platform you can trust, our UK based servers and ISO 27001 certification provide you best in class data security and compliance. NewZapp enables you to use your time and resources more efficiently and effectively to focus on messaging and engagement.