Insights & Innovation

Our Digital Communication Blogs have been supporting businesses with their campaign needs for over two decades.

Explore a wide range of communications resources designed to support your campaign engagement and messaging strategy.

From expert insights and practical guides to templates and case studies, find everything you need to communicate more effectively across your organisation.

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Why are named user logins so important when accessing NewZapp? Particularly for organisations with formal governance, information security, data protection or audit requirements....
There are many humbling experiences in life. Assembling flat-pack furniture. Explaining cryptocurrency to your parents. Watching a beautifully designed HTML email enter Microsoft Outlook and come out looking like it was formatted during a power cut. Welcome to HTML email rendering. Please keep your arms and legs inside the table layout at all times....
Microsoft 365 and Outlook security scanning can inflate email open and click data. This guide explains exclude-prefetch-activity, how corporate environments distort engagement metrics, and what internal communications teams must understand to provide accurate, credible insight to leadership....
In Q1 2026, NewZapp achieved its highest NPS score ever, reaching 70 following back-to-back quarterly improvements. But the most important part of this story is not the number itself. It is how we got there....
This article explores the ‘last mile’ problem in NHS internal communications and how organisations can ensure reliable delivery to frontline clinicians....
Discover 10 audit questions, 5 priorities, and 3 metrics that define effective internal communications in 2026—plus how to measure real impact....
Accessible communication is critical to safeguarding in further education. This practical guide explores six common communication failures in FE colleges and how to fix them using clear, inclusive, and measurable strategies....
NewZapp has introduced a simplified interface designed around how users actually work. The new side navigation, collapsible menu and performance upgrades make the platform easier to navigate, faster to use and better suited to modern communication workflows....
As internal comms plans and budgets are signed off, many teams carry hidden governance and compliance risks. This article explores why internal communications risk is increasing — and how a practical risk matrix can help teams surface and manage it early....
In 2026, NHS internal communications must go beyond message delivery. This blog explores what ‘reliable reach’ really means—from secure platforms and inclusive design to case study impact and AI-enhanced messaging—offering practical insight for comms leaders shaping the future of NHS workforce engagement....
Budget 2025 wasn’t billed as a health budget. Yet for people working inside the NHS, its mix of tight funding, new Neighbourhood Health Centres and a push for digital productivity will define the next decade. This piece explores what that feels like on the ground – and why internal comms is now a frontline discipline....
Internal communication has become lost in the noise of tools like Slack and Microsoft Teams, where important updates compete with chat, notifications and channel clutter. While these platforms excel at quick collaboration, they’re not designed for delivering messages that need attention, comprehension or action. As a result, critical updates get buried, employees miss information, and organisations face widening gaps in...

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When we ask customers to complete our Net Promoter Score (NPS) survey, we’re not chasing a number. We’re asking a simple question to support a much bigger goal: understanding how NewZapp is performing in the moments that matter most, and using that insight to make the platform and service easier, clearer and more effective.
UK Further Education (FE) colleges are among the most complex and mission‑critical institutions in the public sector. They sit at the intersection of education, skills, employability, social mobility and local economic growth. Unlike universities, FE colleges are intensely place‑based and delivery‑focused, serving diverse learner cohorts including 16–18 students, adult learners, apprentices, employers and communities.
Are your internal emails reaching every member of staff? For communications teams in large organisations, the answer is often less certain than you'd expect. Messages that never arrive at the inbox can undermine trust, delay critical updates, and leave colleagues without the information they need to do their jobs safely.
AI is reshaping internal communications, offering efficiency and personalisation while raising ethical concerns. Discover key insights from our latest survey on AI adoption, challenges, and opportunities for internal comms teams

NewZapp Internal Communications Blog

Constantly developed and evolved over the last 25 years, NewZapp delivers award winning internal communications for Public and Private organisations.

We love what we do but our passion isn’t just the software, it’s the way our software can transform experiences and engagement. Our dedicated UK based customer success team are driven by your success. If we deliver increased employee engagement through internal communications we know we’re achieving our goals.

An internal communications platform you can trust, our UK based servers and ISO 27001 certification provide you best in class data security and compliance. NewZapp enables you to use your time and resources more efficiently and effectively to focus on messaging and engagement.