The University of Leeds is one of the leading Russell Group Universities, it has over 38,000 students, 9,000 staff and over 270,000 alumni across hundreds of countries and at home in Leeds in the UK.
The challenge
The University of Leeds sought a robust platform to connect with its global community—students, staff, volunteers, alumni, and researchers alike.
24/7 Accessibility and Collaborative Power
Their requirements were clear: a system accessible round the clock, from diverse locations. This platform would foster collaboration across teams and departments, enabling the creation of professionally branded communications that safeguarded the University’s reputation.
Selecting the Right Partner
To achieve this vision, the University needed an organization well-versed in both corporate and educational governance. Certifications and compliance with UK laws and regulations for data protection and processing were non-negotiable.
In summary, the University of Leeds prioritized brand protection, seamless communication, and global reach—a commitment that resonates with its esteemed reputation.
The solution
The University of Leeds made a strategic choice by selecting NewZapp as their recommended supplier for both internal and external communications. Why? Let’s delve into the reasons:
Creating, Collaborating, and Disseminating Branded Communications
NewZapp’s robust platform allows the University to create, collaborate, and seamlessly distribute professionally branded communications across their extensive student and staff networks.
Ensuring Deliverability and Brand Protection
The NewZapp technical team works closely with IT departments to ensure that emails reach every inbox. By using the University’s own “from” address for sender verification, NewZapp enhances brand awareness and protects email deliverability.
Dedicated Support and Customized Advice
Each NewZapp account comes with a Dedicated Account Manager who provides comprehensive onboarding, system support, and CPD-certified training. These experts engage in communication strategy discussions, aligning email practices with broader digital marketing goals. No user or account is left to navigate alone—NewZapp offers more than just software.
Efficient Contact Management and Data Protection
NewZapp’s contact management system automatically handles bounces and opt-outs, ensuring the highest level of deliverability through UK-based sending servers. Unique usernames and passwords protect data subjects, while a full audit trail empowers data controllers and communication managers.
Award-Winning Reporting for Strategic Insights
NewZapp’s intuitive reporting tool allows communications teams to monitor engagement, review performance, make adjustments, and set clear communication goals. Whether retaining staff or engaging students, NewZapp provides the tools for success.
In summary, NewZapp’s partnership with the University of Leeds exemplifies brand protection, efficient communication, and strategic impact.
"The platform was easy to set up and has been brilliant. The switch from printed communications to email newsletters was made easy with helpful guidance and support from the account management team. NewZapp's metrics have given us the ability to measure our engagement and click rates for the first time. Now we are using that data to work more effectively."
The results
The University of Leeds are able to create communications quickly and effectively across teams which has led to frequent, well structured, and engaging emails to students, staff, alumni, volunteers and researcher’s information about the University and their projects.
This has meant that their engagement rates have increased which has generated a higher awareness of events, student retainment has been improved, alumni contact is maintained and staff projects and research opportunities have had more exposure across the organisation.
"We started with low engagement and were using Outlook for all communications. With NewZapp we now get real insight into our audiences and engagement levels keep rising."
