NewZapp is a very proud, award winning provider of internal communications software to the NHS. And as such, in a very unique position to offer a report that is not available anywhere else in the world.
A unique insight
We have collated the email analytics from over 1500 campaigns across a variety of NHS Trusts since January 2022 and have produced a comprehensive report based on that data.
This benchmarking report shows the statistics and success rates of the NHS Trusts that send via NewZapp Trusted Delivery.
Included in the report:
- Open rates from over 8 million emails
- Data on the best time to send
- Optimal subject line lengths
- Open and click rates by hour of the day
Fill in your details for full access to this report.
NewZapp Trusted Delivery
NewZapp Trusted Delivery is a trusted email communication platform that will deliver all of your internal emails to your staff every single time. No spoofing issues, junk folders, or warnings of external emails. Our award winning platform is widely used by NHS Trusts up and down the country for safe, insightful delivery of vital internal communications emails.
Based on this usage we have complied a report that presents the following information and much more.
Average open and click rate by month
March and April lead the way for employee engagement with the highest open rate. August shows high click rates whilst October and November sit on the bottom of the table.
What time are the campaigns being sent
Our Trusts predominantly send between 2pm and 5pm, you can download the report to see the most popular time. Afternoon sending is preferred to morning and we can see a few sending through the night between 7pm and 7am.
Open and click rate by hour
The best open rates occur outside the preferred times sent by the Trusts. Interestingly campaigns sent between 9pm and 10pm have the same open rate as ones sent at certain times of the afternoon.
Open rate and click rate by subject line length
By the narrowest of margins campaigns with between 0 and 25 character subject lines have the best open rate, followed closely by campaigns with 75 or more characters. For click rates, by a considerable difference, the sweet spot looks to be between 25 and 75 characters.
N.B The recommended length for subject lines on mobile is between 9 words or up to 60 characters.
Download this guide
We have collated the email analytics from over 1500 campaigns across a variety of NHS Trusts since January 2022 and have produced a comprehensive report based on that data.
This benchmarking report shows the statistics and success rates of the NHS Trusts that send via NewZapp Trusted Delivery.
Included in the report:
- Open rates from over 8 million emails
- Data on the best time to send
- Optimal subject line lengths
- Open and click rates by hour of the day
Fill in your details for full access to this report.
Conclusion
As an internal communications provider I was fascinated by the results generated in this report. Whilst there were a few results I expected, there was many interesting trends and patterns I didn’t expect to see.
