INFOGRAPHIC: How to create more engaging emails

Strategies for creating engaging emails in marketing campaigns

INFOGRAPHIC: How to create more engaging emails

To master the art of creating engaging emails there are many factors that need to come together at the same time. We’ve captured each of these points in the infographic below. But to summarise; for you to truly capture the attention of your target audience, you must:

  • Remember what your email communications are competing against.

  • Ensure three foundations are in place before you even start creating an email.

  • Ask yourself 13 questions every time you create an email.

For a more detailed overview of each of these points take a look at our engaging emails blog or listen back to the ‘How to make your emails more engaging’ webinar.

 

Infographic on creating more engaging emails

If you would like to explore a better way to create and manage your email sends, have a look at NewZapp. Our email comms platform utilises the very latest technology to ensure you not only create attention-grabbing emails, but also have all the data and functionality you need to maximise email engagement.

NewZapp is a trusted email communication platform that has been delivering internal emails for over 10 years. It is widely used by organizations, including NHS Trusts, major infrastructure companies like Network Rail, and large educational bodies such as the University of Leeds. Here are some key features of NewZapp:

Internal Communications Solution:

NewZapp helps organizations improve employee engagement through effective internal communications. Whether you’re just starting your engagement journey or looking to enhance existing practices, NewZapp provides tailored solutions.

Email Platform:

Internal communications email is crucial, and NewZapp’s platform ensures that the right messages reach the right employees. With analytics to measure everything, you can optimize your communication strategy.

QR Code Campaigner:

Even hard-to-reach employees can have a voice with QR Code Campaigner. This feature ensures that everyone receives the information they need.

Employee Engagement:

NewZapp allows you to create attention-grabbing communications quickly. The intuitive software helps you engage employees effectively.

Segmentation:

You can segment employees based on various criteria (location, job type, project, etc.). Tailoring messages to specific groups ensures relevance and interest.

Deliverability:

NewZapp maximizes deliverability, ensuring that your internal communications reach their intended recipients.

Email Analytics:

Measure campaign performance, inform future strategies, demonstrate ROI, and report on performance.

Dedicated Support:

With NewZapp, you’re not just a number. A named dedicated account manager supports you every step of the way.

If you’re ready to explore how NewZapp can improve your internal communications, deliverability, and results, consider requesting a free demo12. 🚀

 

See how NewZapp helps comms teams reach every subscriber and prove engagement in 30 minutes.

Fill out the form to get a guided walkthrough of our award winning communications platform. The demo takes approximately 30 mins and is done online at a time that suits you. We’ll take a look at the following areas:
  • The easy to use email editor
  • Creating a survey
  • Contact management
  • Improving delivery & response rates
  • Detailed result analytics
After the demo, get your own NewZapp account free for 30 days.

Book A Demo

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When we ask customers to complete our Net Promoter Score (NPS) survey, we’re not chasing a number. We’re asking a simple question to support a much bigger goal: understanding how NewZapp is performing in the moments that matter most, and using that insight to make the platform and service easier, clearer and more effective.
UK Further Education (FE) colleges are among the most complex and mission‑critical institutions in the public sector. They sit at the intersection of education, skills, employability, social mobility and local economic growth. Unlike universities, FE colleges are intensely place‑based and delivery‑focused, serving diverse learner cohorts including 16–18 students, adult learners, apprentices, employers and communities.
Are your internal emails reaching every member of staff? For communications teams in large organisations, the answer is often less certain than you'd expect. Messages that never arrive at the inbox can undermine trust, delay critical updates, and leave colleagues without the information they need to do their jobs safely.
AI is reshaping internal communications, offering efficiency and personalisation while raising ethical concerns. Discover key insights from our latest survey on AI adoption, challenges, and opportunities for internal comms teams
NewZapp Communications gives you a UK-hosted, ISO 27001 certified email platform built specifically for internal communicators. But several other tools compete for that same spot on your shortlist.

2022 A year in review

What an incredible year here at NewZapp Communications. We won a communications award for the work we do with the NHS. We’ve delivered 3 major upgrades to the platform. New customers enjoying high delivery rates and current customers are loving the service and support they receive.

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Network Rail seek a better way to engage employees

Network Rail need to communicate important, and often time critical, information to their network of employees and stakeholders. Due to the nature of some of the communications, the delivery of these messages was vital so the ability to track emails was a necessity.

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How to Build a Business Case

Internal communications has featured in businesses for decades but for many senior leaders, while they appreciate the benefits of internal communications, other priorities get in the way of fully investing in it as a business function.

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The history of NewZapp

NewZapp has been supporting businesses with their communication needs for over two decades. Here’s an overview of the journey we’ve taken to date.

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What is DKIM?

Having the correct authentication can double your open rates. DKIM acts as an authentication process that protects organisations against spam and phishing.

Read The Blog »

AGC Glass Case Study

A company who needed a communication solution that would better meet their needs. AGC Glass Europe is one of the largest glass manufacturers in the world, supplying the construction and automotive industries.

AGC Glass UK use NewZapp to keep their UK customers, prospects and employees up to date.

Read The Blog »

What is an NPS score?

NPS stands for Net Promoter Score and is a method for understanding customer loyalty. By asking just one question the NPS will generate a result between -100 and +100. The higher the score, the better.

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NewZapp achieves ISO 27001 accreditation

NewZapp achieves ISO 27001 accreditation. NewZapp is thrilled to have secured the highest international information security standard. The ISO 27001:2017 certification highlights NewZapp’s dedication to providing highly secure internal communications solutions.

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The NewZapp Editor

We listened to your suggestions for the email editor and made them happen! The next NewZapp software update is officially here and you now have access to a brand-new email editor!

The new email editor gives you far more control over how your email looks.

It simplifies existing processes and brings new features to the table.

This webinar will be suitable for anyone who creates emails for internal comms or external marketing.

Read The Blog »