Templates: Why is being mobile responsive so important?

May 13, 2019
darren@newzapp.com

Templates: Why is being mobile responsive so important?

Why Is Mobile Responsive So Important?

If you’ve ever tried to access a brand website that isn’t mobile responsive, you’ll know just how frustrating it can be. Pages that are only half visible, buy buttons that are impossible to activate – a lack of responsive website design can not only frustrate conversions but also put customers off from ever visiting your website again.

1. Google Ranking Signal

In 2015, Google made a website’s mobile presence a ranking signal. So, whether your website is responsive can now impact the effectiveness of your SEO. Ensuring mobile responsiveness is essential for maintaining a strong online presence.

2. Consistent User Experience

A mobile responsive website provides a consistent experience across devices. Whether someone is browsing from a laptop or a phone, they will always get the necessary functionality and a layout adjusted to their screen. This consistency improves lead generation and increases potential conversions and sales.

3. Cost-Effectiveness

Responsive design replaces the previous approach of creating multiple versions of a website for each device. Instead, it requires just one website for all. This approach keeps costs under control and simplifies maintenance.

4. Optimized Elements

To achieve true mobile responsive, focus on the following elements:

Readable Text: Users shouldn’t need to zoom in to read content.
Content Fit: Ensure content fits the page without horizontal scrolling.
Efficient Load Times: Pages should load quickly on any device.
No Flash: Avoid using Flash, as it’s not considered responsive by Google.
Easy Navigation: Links and buttons should be easily accessible and positioned logically.

5. Google PageSpeed Insights

Use Google PageSpeed Insights to assess your website’s responsiveness and identify areas for improvement.

Remember, with 60% of online searches coming from mobile devices, a mobile responsive website is no longer an option—it’s a priority.

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