Focus Tag

This article explores the “culture chameleon” effect: when organisations change colours publicly while living a different reality internally. Through the BrewDog case and echoes from Uber, Wells Fargo, Boeing and WeWork, it reveals the cultural and reputational consequences of contradiction

As AI transforms the modern workplace, internal communicators must champion the human edge—prioritising creativity, empathy, and storytelling as strategic compliance essentials.

Introduction: The Under‑Investment ProblemWhen the Chartered Institute of Public Relations (CIPR) published new research in October 2025, one finding stood out: British organisations remain systematically under-funding their internal communications investment. According to the CIPR, “widespread under-investment in internal communications across

In an age where digital marketing and internal communications depend on software, customer support has become the frontline of trust. For SaaS marketing and communications platforms, features and pricing have converged — making service quality the decisive factor in buyer

You’ve done everything right — or so it seems. The subject line is crisp, the message is timely, the design is polished, and you’ve sent it out to your carefully curated list. Yet when you check the results, you’re faced

Most Breaches Now Start Outside Your WallsIn 2025, third-party SaaS security emerged as the defining risk for large organisations. Rather than breaching companies directly, attackers increasingly compromise vendors and integrations—putting communications channels, deliverability, and employee trust at stake.In 2025, a