The Culture Chameleon: Why Colour-Changing Organisations Eventually Face the Consequences
This article explores the “culture chameleon” effect: when organisations change colours publicly while living a different reality internally. Through the BrewDog case and echoes from Uber, Wells Fargo, Boeing and WeWork, it reveals the cultural and reputational consequences of contradiction
Creativity Is the New Compliance: Why Internal Comms Needs to Reclaim the Human Edge in an AI Workplace
As AI transforms the modern workplace, internal communicators must champion the human edge—prioritising creativity, empathy, and storytelling as strategic compliance essentials.
The Investment Gap: Why Internal Communications Deserve More Strategic Budget and Leadership Focus
Introduction: The Under‑Investment ProblemWhen the Chartered Institute of Public Relations (CIPR) published new research in October 2025, one finding stood out: British organisations remain systematically under-funding their internal communications investment. According to the CIPR, “widespread under-investment in internal communications across
The Human Advantage: How NewZapp’s Customer Support Redefines Value in SaaS Communications
In an age where digital marketing and internal communications depend on software, customer support has become the frontline of trust. For SaaS marketing and communications platforms, features and pricing have converged — making service quality the decisive factor in buyer
Email Deliverability Issues: Why Emails Don’t Reach the Inbox
You’ve done everything right — or so it seems. The subject line is crisp, the message is timely, the design is polished, and you’ve sent it out to your carefully curated list. Yet when you check the results, you’re faced
When Your Vendor Is the Vulnerability: What 2025’s SaaS-linked Breaches Teach Comms Leaders About Third-Party Risk
Most Breaches Now Start Outside Your WallsIn 2025, third-party SaaS security emerged as the defining risk for large organisations. Rather than breaching companies directly, attackers increasingly compromise vendors and integrations—putting communications channels, deliverability, and employee trust at stake.In 2025, a
The 15 most common challenges with employee engagement and how to overcome them
Employee engagement is a huge job. Not only do you need to engage your employees, but you also need to keep abreast of any changes and manage your internal strategies and processes.With so many plates to spin it is no
Breaking Down Barriers: Overcoming Communication Silos in Further and Higher Education
Communication silos pose significant challenges for higher and further education institutions, hindering collaboration, informed decision-making, and operational efficiency. By fostering a culture of open communication, leveraging emerging technologies, and aligning strategies with institutional goals, universities and colleges can unlock the
The Art of Storytelling
Discover how storytelling can transform your brand’s communication strategy, engaging your audience and fostering deeper connections
Neurodiversity Matters
Neurodiversity is on every communicators radar, with 15% - 20% of our total population being neurodivergent, this cannot be ignored.So what can we do as communication specialists to address the mine field of neuro diversity spectrums in order for inclusion