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NewZapp has been supporting businesses with their communication needs for over two decades. We have a huge library of blogs, webinars and guides to help maximise your internal communications and employee engagement.

Creativity Is the New Compliance: Why Internal Comms Needs to Reclaim the Human Edge in an AI Workplace
As AI transforms the modern workplace, internal communicators must champion the human edge—prioritising creativity, empathy, and storytelling as strategic compliance essentials.

The Investment Gap: Why Internal Communications Deserve More Strategic Budget and Leadership Focus
Introduction: The Under‑Investment Problem When the Chartered Institute of Public Relations (CIPR) published new research in October 2025, one finding stood out: British organisations remain systematically under-funding their internal communications investment. According to the CIPR, “widespread under-investment in internal communications

The Human Advantage: How NewZapp’s Customer Support Redefines Value in SaaS Communications
In an age where digital marketing and internal communications depend on software, customer support has become the frontline of trust. For SaaS marketing and communications platforms, features and pricing have converged — making service quality the decisive factor in buyer

Email Deliverability Issues: Why Emails Don’t Reach the Inbox
You’ve done everything right — or so it seems. The subject line is crisp, the message is timely, the design is polished, and you’ve sent it out to your carefully curated list. Yet when you check the results, you’re faced

When Your Vendor Is the Vulnerability: What 2025’s SaaS-linked Breaches Teach Comms Leaders About Third-Party Risk
Most Breaches Now Start Outside Your Walls In 2025, third-party SaaS security emerged as the defining risk for large organisations. Rather than breaching companies directly, attackers increasingly compromise vendors and integrations—putting communications channels, deliverability, and employee trust at stake. In

NHS Trust Rankings 2025: Could Internal Comms Decide Your Place?
Royal Papworth Hospital NHS Foundation Trust, a leading heart and lung hospital in the UK, was facing significant challenges with its internal communication system. The Trust needed to modernise its approach, as persistent issues with its legacy communications platform, were affecting staff engagement and timely communication