The damage caused by employee sleep disorders
Sleep disorders are a global epidemic. A whopping 45% of the world’s population suffer from sleep problems. That’s 45% of your employees that may have a reduced attention span, poor memory, lack of energy and mood swings. All of these symptoms lead to poor or risky decision making. So much so that research suggests that […]
2022 A year in review
What an incredible year here at NewZapp Communications. We won a communications award for the work we do with the NHS. We’ve delivered 3 major upgrades to the platform. New customers enjoying high delivery rates and current customers are loving the service and support they receive.
The history of NewZapp
NewZapp has been supporting businesses with their communication needs for over two decades. Here’s an overview of the journey we’ve taken to date.
What is DKIM?
Having the correct authentication can double your open rates. DKIM acts as an authentication process that protects organisations against spam and phishing.
What is an NPS score?
NPS stands for Net Promoter Score and is a method for understanding customer loyalty. By asking just one question the NPS will generate a result between -100 and +100. The higher the score, the better.
The importance of managers as a communication channel
To answer these questions, I surveyed over 700 internal communicators asking them whether their internal communications strategy specifically list managers as a standalone communication channel. Just under two-thirds say they do, which is actually higher than I expected, but the comments I received when undertaking the survey really highlight the challenge… and the purpose of […]
NewZapp achieves ISO 27001 accreditation
NewZapp achieves ISO 27001 accreditation. NewZapp is thrilled to have secured the highest international information security standard. The ISO 27001:2017 certification highlights NewZapp’s dedication to providing highly secure internal communications solutions.
How to avoid the spam filter
Have you had that heart sinking moment when you’ve spent time crafting an attractive, engaging email to then discover it has fallen straight into the spam folder for many recipients?
Perfecting change management communications
Change is necessary in every organisation – whether that be a new process, a change in software, or an acquisition. But, whatever the change, it can be unsettling for many employees and as such, a robust change management strategy must always be in place from the very outset. For change to be successful we often […]
INFOGRAPHIC: How to create more engaging emails
To master the art of creating engaging emails there are many factors that need to come together at the same time. We’ve captured each of these points in the infographic below. But to summarise; for you to truly capture the attention of your target audience, you must: Remember what your email communications are competing against. […]