The Investment Gap: Why Internal Communications Deserve More Strategic Budget and Leadership Focus
Introduction: The Under‑Investment ProblemWhen the Chartered Institute of Public Relations (CIPR) published new research in October 2025, one finding stood out: British organisations remain systematically under-funding their internal communications investment. According to the CIPR, “widespread under-investment in internal communications across
The Human Advantage: How NewZapp’s Customer Support Redefines Value in SaaS Communications
In an age where digital marketing and internal communications depend on software, customer support has become the frontline of trust. For SaaS marketing and communications platforms, features and pricing have converged — making service quality the decisive factor in buyer
Email Deliverability Issues: Why Emails Don’t Reach the Inbox
You’ve done everything right — or so it seems. The subject line is crisp, the message is timely, the design is polished, and you’ve sent it out to your carefully curated list. Yet when you check the results, you’re faced
When Your Vendor Is the Vulnerability: What 2025’s SaaS-linked Breaches Teach Comms Leaders About Third-Party Risk
Most Breaches Now Start Outside Your WallsIn 2025, third-party SaaS security emerged as the defining risk for large organisations. Rather than breaching companies directly, attackers increasingly compromise vendors and integrations—putting communications channels, deliverability, and employee trust at stake.In 2025, a
NHS Trust Rankings 2025: Could Internal Comms Decide Your Place?
Royal Papworth Hospital NHS Foundation Trust, a leading heart and lung hospital in the UK, was facing significant challenges with its internal communication system. The Trust needed to modernise its approach, as persistent issues with its legacy communications platform,
Memos to the Metaverse: The Story of Internal Communication’s Transformation
Explore the evolution of internal communications strategy—from early company newsletters to digital ecosystems—and how to prepare for the next phase of employee engagement.
NewZapp Omnichannel Feedback Q1 2025
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Employer Branding Traditional vs Modern Approaches
Discover how employer branding influences employee engagement and retention. Compare traditional and modern employer branding approaches and learn how companies can attract and keep top talent.
Internal Communications VS Employee Engagement
Excerpt: Internal communication and employee engagement are often confused, but understanding their differences is key to building a motivated workforce. Learn how internal communication fuels engagement, why they must be treated separately, and how to optimize both for maximum impact
Understanding Stakeholders: Differentiating Between Key Players and Noise
Effective internal communication requires identifying key stakeholders and filtering out distractions. Learn how to use the Impact-Influence Grid and the Seven Classes of Stakeholders model to prioritize engagement and streamline communication.