What “Exclude-Prefetch-Activity” Actually Means
Microsoft 365 and Outlook security scanning can inflate email open and click data. This guide explains exclude-prefetch-activity, how corporate environments distort engagement metrics, and what internal communications teams must understand to provide accurate, credible insight to leadership.
How Customer Feedback Helped Deliver Our Highest Ever NPS Score
In Q1 2026, NewZapp achieved its highest NPS score ever, reaching 70 following back-to-back quarterly improvements. But the most important part of this story is not the number itself. It is how we got there.