Public Sector Communications: Stop Measuring Reach, Start Measuring Relevance
Move beyond open rates. Learn how research-backed relevance metrics improve trust, engagement and impact in public sector communications.
What “Exclude-Prefetch-Activity” Actually Means
Microsoft 365 and Outlook security scanning can inflate email open and click data. This guide explains exclude-prefetch-activity, how corporate environments distort engagement metrics, and what internal communications teams must understand to provide accurate, credible insight to leadership.
