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NewZapp has been supporting businesses with their communication needs for over two decades. We have a huge library of blogs, webinars and guides to help maximise your internal communications and employee engagement.

The Perils of Sending HTML Emails into Microsoft Outlook
There are many humbling experiences in life. Assembling flat-pack furniture. Explaining cryptocurrency to your parents. Watching a beautifully designed HTML email enter Microsoft Outlook and come out looking like it was formatted during a power cut. Welcome to HTML email rendering. Please keep your arms and legs inside the table layout at all times.

What “Exclude-Prefetch-Activity” Actually Means
Microsoft 365 and Outlook security scanning can inflate email open and click data. This guide explains exclude-prefetch-activity, how corporate environments distort engagement metrics, and what internal communications teams must understand to provide accurate, credible insight to leadership.

How Customer Feedback Helped Deliver Our Highest Ever NPS Score
In Q1 2026, NewZapp achieved its highest NPS score ever, reaching 70 following back-to-back quarterly improvements. But the most important part of this story is not the number itself. It is how we got there.

The Last Mile Problem in NHS Internal Communications: Reaching Frontline Clinicians Reliably
This article explores the ‘last mile’ problem in NHS internal communications and how organisations can ensure reliable delivery to frontline clinicians.

What Great Internal Comms Looks Like in 2026: 10 Questions, 5 Priorities, 3 Metrics That Matter
Discover 10 audit questions, 5 priorities, and 3 metrics that define effective internal communications in 2026—plus how to measure real impact.

Closing the Gap: How Accessible Communication Improves Safeguarding in FE Colleges
Accessible communication is critical to safeguarding in further education. This practical guide explores six common communication failures in FE colleges and how to fix them using clear, inclusive, and measurable strategies.