The Culture Chameleon: Why Colour-Changing Organisations Eventually Face the Consequences
This article explores the “culture chameleon” effect: when organisations change colours publicly while living a different reality internally. Through the BrewDog case and echoes from Uber, Wells Fargo, Boeing and WeWork, it reveals the cultural and reputational consequences of contradiction
Why Filling In That “Quick NPS Survey” Actually Matters (A Lot More Than You Think)
The Net Promoter Score (NPS) pop up in your account is actually one of the most powerful ways you, as a customer, can shape how NewZapp develops, improve, and treat you in the future.
Creativity Is the New Compliance: Why Internal Comms Needs to Reclaim the Human Edge in an AI Workplace
As AI transforms the modern workplace, internal communicators must champion the human edge—prioritising creativity, empathy, and storytelling as strategic compliance essentials.