Reporting and analytics for email communications
Understanding whether your internal communications are working shouldn’t rely on guesswork, spreadsheets or surface‑level metrics.
NewZapp’s reporting and analytics give you a clear, joined‑up view of how people engage with your emails, landing pages, surveys and QR code campaigns — helping you move from reporting activity to demonstrating impact
See what resonates, not just what was sent
Most platforms stop at opens and clicks. NewZapp goes further, giving internal communications teams insight into how content is consumed, what people engage with, and where communications can be improved. From a single reporting view, you can understand:
- Which campaigns people actually read — not just open
- Which topics and messages perform best over time
- When your communications are most likely to land
All without exporting data or stitching reports together.
One reporting view, across all channels
NewZapp brings your reporting together in one place, covering:
- Email campaigns
- Landing pages and microsites
- Employee surveys
- QR code campaigns
This unified view helps you see the full picture of how information flows through your organisation — particularly important when messages are shared across multiple channels.
Designed for evidence-led communication
High-performing internal communications teams use insight to shape strategy, guide decisions and improve how messages land across the organisation.
NewZapp reporting helps you:
- Understand what’s genuinely resonating with employees
- Refine content and channels based on real behaviour, not guesswork
- Bring clarity and evidence into leadership conversations
- Improve engagement over time without increasing volume
Sentiment scoring
Understand how employees feel about messages and topics through analysed survey responses. Sentiment insights help you spot concerns early and communicate with greater confidence.
Subject line analysis
See which subject lines consistently capture attention across campaigns. This insight helps important messages stand out in busy inboxes.
Read time / Duration
See how long people actually spend reading your messages, not just whether they open them. Read time reveals whether content is landing properly or being skimmed.
Peak engagement
Identify when your audiences are most likely to engage, based on real behaviour. Peak engagement insights help messages land at the right time without increasing email volume.
Campaign comparison
Compare performance across campaigns and time periods in one clear view. Campaign comparison shows what’s improving, what’s not, and where to focus next.
Trusted by:
Built for governance, clarity and confidence
Reporting is fully integrated with your campaigns and permissions, meaning:
- No duplication of reports or data sources
- Clear audit trails and consistent metrics
- Confidence that insights reflect real engagement
You can easily switch between reporting views and drill into detail when needed — without overwhelming dashboards.
Connect your reporting to Power BI
For organisations that need deeper analysis or wider visibility, NewZapp reporting can be securely connected to Microsoft Power BI.
This allows you to:
- Combine NewZapp engagement data with other organisational datasets
- Create custom dashboards for senior stakeholders
- Align internal communications reporting with wider business reporting
All while maintaining control over data access and security.
Reporting that supports better decisions
NewZapp’s reporting and analytics are designed to help internal communications teams answer the questions that matter:
- Are people engaging with this content?
- What should we do more — or less — of?
- How can we improve clarity and relevance?
If you’re looking to move beyond vanity metrics and towards insight‑driven internal communications, NewZapp can help.
Take the next steps
Our software is easy to use and our procurement process is even easier. You can calculate an approximate cost yourself, trial NewZapp for free and, when you are ready to purchase, do so through G-Cloud for a fast process.
Why our customers stay customers
Our customers are loyal. 75% have been with us for over 5 years. There’s a reason for this. In fact, there’s lots of reasons!
- You have a named account manager from day one. They help you get up to speed quickly and have regular account reviews with you to ensure you are getting the most out of NewZapp.
- We have a detailed Help Centre, video guides and free best practice webinars.
- We are UK-based and so are our servers, which makes us GDPR compliant.
- No matter your question, we’re on hand to help. You can call us, emails us or raise a ticket; whatever you prefer.
- We take our security one step further. In addition to the essential security features, we also have ISO 27001 – the highest international information security standard.
- Our delivery rates are second to none. We get your email campaigns delivered through the strictest of firewalls and I.T policies.
