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NewZapp Communications

Something to read while you wait?

NewZapp has been supporting businesses with their communication needs for over two decades. We have a huge library of blogs, webinars and guides to help maximise your internal communications and employee engagement.

What “Exclude-Prefetch-Activity” Actually Means

Microsoft 365 and Outlook security scanning can inflate email open and click data. This guide explains exclude-prefetch-activity, how corporate environments distort engagement metrics, and what internal communications teams must understand to provide accurate, credible insight to leadership.

NHS Internal Comms in 2026: What ‘Reliable Reach’ Really Means

In 2026, NHS internal communications must go beyond message delivery. This blog explores what ‘reliable reach’ really means—from secure platforms and inclusive design to case study impact and AI-enhanced messaging—offering practical insight for comms leaders shaping the future of NHS workforce engagement.