Is your Email Communications Provider lying to you?
Microsoft Outlook has gone through many changes over the years, sticking faithfully to its principles when it comes to how it deals with HTML emails
How to avoid the spam trap
Tips for Ensuring Your Emails Land in the Inbox Navigating spam filters poses a challenge: while they weed out unwanted emails, legitimate messages can occasionally get ensnared. How do you avoid the spam trap? In today’s digital landscape, email communication is vital for businesses to connect with their customers, clients, and colleagues Understanding spam filter mechanisms […]
Improve your deliverability for your email marketing
Most companies don’t think about deliverability until they have a problem and yet it’s one of the most important factors in email marketing. If your emails don’t reach your contacts then all the time and effort spent on content, design and strategy could be wasted. This weeks quick blog discusses how a small change can make a big difference.
Why Strategy is Key – GROW your marketing strategy
This whole topic can, we know, be a little daunting and occasionally overwhelming. Sometimes you just don’t know where to start or what to start with, and this can eat into your time and lead to delays in getting started. So in this article we’ll look at how the GROW model can help you as a great process for goal setting, problem solving and staying focussed.
Creating emails that look good on all devices
Not everyone receiving your emails is going to be sitting in front of a monitor. More and more of your contacts are checking emails on mobile devices by preference, and not because they’re out of the office.
How is your ESP reporting on click throughs?
The click-through rate (CTR) is a vital metric for assessing the effectiveness of your email campaigns. It reveals how well your recipients engage with the content by clicking on links within your emails. Let’s break it down: What is Click Through Rate? CTR represents the percentage of recipients who clicked on one or more links in your […]
Marketing Strategy: Deliverability of your campaigns
As I prepare my weekly blogs, I look at the types of conversations I have had with customers and colleagues over the last month. Inspiration for this blog came from a frequently asked question “how do I improve deliverability of campaigns?
Templates: Why is being mobile responsive so important?
Why Is Mobile Responsive So Important? If you’ve ever tried to access a brand website that isn’t mobile responsive, you’ll know just how frustrating it can be. Pages that are only half visible, buy buttons that are impossible to activate – a lack of responsive website design can not only frustrate conversions but also put […]
Email Marketing Trends: Why Email Is Thriving in the Digital Age
Discover how email marketing continues to thrive amidst evolving digital landscapes, offering businesses unmatched potential for audience engagement, brand loyalty, and ROI