How NewZapp’s Customer Support Redefines Value in SaaS Communications
In an age where digital marketing and internal communications depend on software, customer support has become the frontline of trust. For SaaS marketing and communications platforms, features and pricing have converged — making service quality the decisive factor in buyer choice and retention. Yet most SaaS vendors have normalised an impersonal support model: ticket portals, […]
When Your Vendor Is the Vulnerability: What 2025’s SaaS-linked Breaches Teach Comms Leaders About Third-Party Risk
Most Breaches Now Start Outside Your Walls In 2025, third-party SaaS security emerged as the defining risk for large organisations. Rather than breaching companies directly, attackers increasingly compromise vendors and integrations—putting communications channels, deliverability, and employee trust at stake. In 2025, a striking pattern has emerged in cybersecurity. Specifically, many of the most damaging incidents […]
NHS Trust Rankings 2025: Could Internal Comms Decide Your Place?
Royal Papworth Hospital NHS Foundation Trust, a leading heart and lung hospital in the UK, was facing significant challenges with its internal communication system. The Trust needed to modernise its approach, as persistent issues with its legacy communications platform, were affecting staff engagement and timely communication
The best employee survey questions
Employee surveys are a hugely valuable method of gathering information from employees but there are many things to consider for you to maximise what you achieve.
Memos to the Metaverse: The Story of Internal Communication’s Transformation
Explore the evolution of internal communications strategy—from early company newsletters to digital ecosystems—and how to prepare for the next phase of employee engagement.
NewZapp Omnichannel Feedback Q1 2025
Thank you so much for responding to our Q1 2025 NewZapp customer feedback survey. Your responses and feedback are a vital part of our omni-channel platform and service.
Employer Branding Traditional vs Modern Approaches
Discover how employer branding influences employee engagement and retention. Compare traditional and modern employer branding approaches and learn how companies can attract and keep top talent.
Internal Communications VS Employee Engagement
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Internal communication and employee engagement are often confused, but understanding their differences is key to building a motivated workforce. Learn how internal communication fuels engagement, why they must be treated separately, and how to optimize both for maximum impact
Understanding Stakeholders: Differentiating Between Key Players and Noise
Effective internal communication requires identifying key stakeholders and filtering out distractions. Learn how to use the Impact-Influence Grid and the Seven Classes of Stakeholders model to prioritize engagement and streamline communication.
From Gut Feeling to Data-Driven: A New Approach to Measuring Internal Communications
Many internal communicators rely on intuition and basic metrics like open rates—but these don’t prove real impact. This article explores a data-driven approach to measuring internal communications, demonstrating how to link engagement to business outcomes.