Understanding Stakeholders: Differentiating Between Key Players and Noise
Effective internal communication requires identifying key stakeholders and filtering out distractions. Learn how to use the Impact-Influence Grid and the Seven Classes of Stakeholders model to prioritize engagement and streamline communication.
From Gut Feeling to Data-Driven: A New Approach to Measuring Internal Communications
Many internal communicators rely on intuition and basic metrics like open rates—but these don’t prove real impact. This article explores a data-driven approach to measuring internal communications, demonstrating how to link engagement to business outcomes.