ra Information Systems
Optimised follow-ups revolutionise IT solutions email marketing.
Package: External Communications
Industry: Information Technology
Website: ra-is.co.uk
Services:
Email creative
Engagement analytics
Management reporting
Who
ra Information Systems are a 'one stop' IT solutions company serving a varied client base across the UK and Europe.
What
We chose NewZapp because they were very competitively priced for the scope of the software they provide as part of the NewZapp Professional package. The prestigious nature of their existing clientele also formed a large part of our decision.
NewZapp has completely revolutionised our email marketing over the last few months. The ability to send a 'glossy' email campaign that looks professional and modern is worth using NewZapp alone. The post-campaign reporting facility is second-to-none and has truly optimised our follow-up activities. We cannot recommend NewZapp highly enough!
Vicki Grove - Marketing Manager
How
The best thing about NewZapp is the reporting facility post-campaign. Not only can you easily decipher who is opening the email, the frequency of each open is also provided. This has proved invaluable for our whole email marketing effort.
The results
As a direct result of using NewZapp, we have enjoyed an increase in open rates and in turn, sales enquiries. The results speak for themselves, and we rest assured in the knowledge that we chose the right software for the job.