Network Rail
Engaging workers through timely email communications
Package: Internal and
External Communications
Industry: Infrastructure
Website: networkrail.co.uk
Services:
Email creative
Brand management
Managed services
Internal communications
Domain reputation
Throttled delivery
Engagement analytics
Management reporting
Who
Network Rail employ over 37,000 people and manage the infrastructure of our country’s railway network.
What
Network Rail need to communicate regularly to its employees and stakeholders important and often time critical information. They needed to track the level of engagement, ensure timely distribution and generate messages with ease.
Network Rail chose NewZapp’s Internal Communications platform to deliver messages, monitor readership promote engagement and improve the awareness of ongoing projects, strategies and areas of interest to stakeholders.
The NewZapp system is providing us with a greater level of understanding on what staff are reading. This is helping us to create more engaging and valuable content on subjects they want to hear about.
Andrew Manning - Network Rail
How
Network Rail use regular email newsletters, email bulletins and corporate branded messaging to engage with and deliver information to employees. Thanks to the built-in features of the platform, all messages follow Network Rail brand guidelines and it ensures they stand out as important and genuine in the inbox.
The combination of easy-to-use software that enables me to reach my geographically diverse audience and an efficient and friendly service, is very much appreciated here at Network Rail.
Gail Everton - Senior Communication Manager
The results
Network Rail employees are able to be sent messages from any of the routes, departments and the overall management functions of the organisation. They regularly schedule emails to both all employees and targeted employee segments resulting in increased engagement and an improvement in the information given to employees.